I love how BUNKY feels warm, fun, and wellness-focused without taking itself too seriously. The mix of playful and aspirational really stands out — it’s the kind of brand that feels approachable but still elevated. I think I’m a good fit because my content style leans authentic and creative, and I know how to make things look clean and cohesive while keeping a natural, human tone. I’d be excited to help build that kind of energy and community from the ground up.

I think it’s all about the tone and visuals. Instead of focusing on what people “should” do, you show how the product fits into a lifestyle they actually want — fun, balanced, and real. I’d highlight small, relatable moments that feel attainable and make wellness look effortless, not forced. The goal is to make it feel like something people want to be part of, not something they’re being told to do.

I think brands like Rhode, Glossier, and Summer Fridays do social media really well. Their content feels clean, intentional, and consistent, but still personal and fun. They balance aesthetics with authenticity, which keeps people engaged and builds trust. I think BUNKY could take inspiration from that — keeping a strong visual identity and warm tone, but also mixing in real, relatable moments that make the brand feel human and part of people’s everyday lives.