My favorite brand right now that is super relevant to culture and is changing the world on a daily basis is TikTok. Its changed so much of how people interact because of the Covid pandemic but is also changing human attention spans and the way that people consume content.

I work as a Creator at Vaynermedia so my job is literally to ideate and create content for brands. The most creative idea I had was working for a client (clothing company that shall be unnamed) and made a TikTok wearing their clothes with references to iconic 90s films like Clueless (the outfit selector computer scene). That performed very well on TikTok. I also did a starsigns of the fall outfit lookbook, so I personified Virgo, Libra, and Scorpio zodiac signs as people and dressed them with the brand