Humor, unusual scenarios or breaking social stigmas (e.g. singing in a crowded street). Another important one is having the hook in the first few seconds of the video.

I think and adapt it to the target audience and the platform I will be working on. For example, if my target audience are students using TikTok- I would post at 7 am (most students check their phone when they just wake up, the video will be the first one to pop up), I would make the first 2 seconds very visually bright (big red text), and I would keep it simple- so it doesn't give the vibe of an advertisement, but rather a friend talking about something (nudging).

Yes

https://www.tiktok.com/@lexa.aliyeva/video/7162912019040013570?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.instagram.com/reel/DF5l39AtP1t/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.tiktok.com/@lexa.aliyeva/video/7139640354608876801?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.tiktok.com/@lexa.aliyeva/video/7067137694052142337?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.tiktok.com/@lexa.aliyeva/video/7540301696438832392?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.tiktok.com/@lexa.aliyeva/video/7005941559564848385?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.tiktok.com/@lexa.aliyeva/video/7214798905047846145?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088

https://www.tiktok.com/@lexa.aliyeva/video/7451683614619700488?is_from_webapp=1&sender_device=pc&web_id=7410365131635181088