I have worked with Wix AI and WordPress

I would start by focusing on the users by understanding their goals and pain points to create a clear, intuitive flow. From there, I’d build wireframes to prioritize usability, and then layer in brand-aligned aesthetics like typography, color, and spacing to make it visually engaging. I’d also ensure accessibility and test with real users, iterating until the app feels both easy to use and visually appealing.

I always start by studying a brand’s guidelines and audience insights. For instance, when I created social media graphics for a Ivy Tech, I made sure the designs used warm, community-focused imagery to match their supportive tone. I also kept colors and fonts consistent with their branding while testing variations to see what resonated best with their followers. By combining research, collaboration, and iteration, I ensure every design feels authentic to the brand and speaks directly to its audience.