I would bring Skinny Mixes into local community events that align with food, drinks, and lifestyle, such as farmers’ markets, pop-up coffee events, and seasonal festivals in the Tacoma/Seattle area. I’d also partner with local gyms, yoga studios, and wellness workshops to offer Skinny Mixes mocktail or coffee stations, showing how they fit into healthier lifestyles. Additionally, I could incorporate them into my “small business spotlight” series, featuring them at local bakeries or dessert events, and collaborate with influencers at networking mixers to create buzz both in-person and online.

I have previous brand ambassador experience with SHEIN, where I created TikTok and Instagram Reels featuring fashion hauls, styling tips, and behind-the-scenes looks at sponsored trips. My content blended trending audio, aesthetic transitions, and authentic storytelling to connect with my audience while meeting brand guidelines.

I would leverage social media to promote Skinny Mixes by creating visually appealing, recipe-driven content that shows how easy and fun it is to use the products in everyday life. I’d film quick drink tutorials, seasonal creations, and “what I’m sipping today” style videos using trending sounds and hashtags to increase reach. I’d also engage my local community by tagging nearby coffee shops, restaurants, and markets, encouraging followers to try Skinny Mixes in their own drinks, and hosting giveaways to create buzz. By blending aesthetic visuals, relatable lifestyle moments, and interactive content, I could spark both online and in-person conversations around the brand.