Interview Questions
Swishvo
Gen Z Social Media & Community Content Intern

Pick any Swishvo provider type (doula, midwife, chaplain, herbalist, grief counselor, etc.) and pitch one short-form video concept you’d make for them. Include the hook, the visual, and the caption.
Hooks: "
“3 things they don’t tell you about labor before having a baby”
Visuals:
A fast-paced video of a doula sharing three surprises. Text on screen: relaxing pictures. Cut to quick shots of birth prep. Each surprise is displayed as an overlay in large text to keep the viewer engaged.
Photo caption:
There's tonnes of information about giving birth, but none of it will prepare you for the actual experience. A doula can guide and support you and provide information based on research so that you can enjoy greater peace of mind. What was the most interesting surprise for you? #PrenatalInstructor #PregnancyEducation #BirthSupport #Swishvo
Swishvo
Gen Z Social Media & Community Content Intern

A provider comments on our post: ‘I tried a platform like this before and got burned. Why should I trust y’all?’ Draft your response.
This is a very valid question indeed, and we understand that you must be concerned about this issue. This is because one has to earn the trust first before anything else can happen. But we assure you that we try to be as honest as possible and try to come up with solutions that are based on what providers say.
Swishvo
Gen Z Social Media & Community Content Intern

Show us one brand on TikTok or Instagram whose voice you’d want Swishvo’s to feel like, and one we should absolutely not sound like. Why?
The brand voice for Swishvo needs to emulate that of Headspace because it would be friendly, informative, helpful, and non-corporate. In my opinion, I would not want the tone of the brand voice for Swishvo to have the connotation of any conventional healthcare product whose tone is intimidating for consumers on social media platforms.






