To maximize student engagement at UIUC, I would promote Uber’s Back-to-School Activation with authentic, relatable college content. As a student myself, I both understand and share my peers’ needs and habits, making it easy to speak on how Uber can solve many student problems. Whether that be traveling around and off campus, craving and needing food for a movie night or a study session, I would frame my content towards what college students value and relate with. I would showcase how Uber One is beneficial to students and how it can be used on a day-to-day basis through "day in the life" content. Along with social media promotion, I would use in-person outreach at high-traffic campus spots, such as my university's Quad, to drive interest and sign-ups. I would hold small giveaways for students who sign up on the spot. As I have connections to various organizations on campus, such as my social sorority, I would also be able to achieve a great amount of Uber sign-ups and participation through interacting with my community.

Yes!

Yes!