You hook viewers in the first three seconds by grabbing their attention right away with a bold visual or statement. I’d start with a problem or question that students relate to, like something they deal with every day. Showing the product in action immediately helps people understand why they should keep watching. Using quick cuts and a trending sound also helps stop the scroll. The goal is to make viewers curious enough to want to see what happens next.

As a college content creator, I would focus on making retail content feel real and relatable, not like a commercial. I’d show how I actually use the product in my everyday college life, whether that’s in my dorm, on campus, or getting ready for class. I’d keep the videos short and engaging, using trends or sounds that other students are already watching. I’d be honest about what I like about the product and why it’s useful for students on a budget. Overall, I’d want the content to feel like a recommendation from a friend, not an ad.

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