Currently, I believe that Instagram and TikTok are the best social media platforms for promoting wellness and beauty products. Usually, individuals often tend to browse social media as a form of entertainment during their free time. By creating content that feels authentic, visually appealing, and aligned with current trends, brands can better capture users’ attention, encourage interaction, and ultimately build stronger connections with potential customers.

As a frequent social media user, I believe that the content of beauty brands feel more authentic and engaging when the application of the product is showcased within reels. This allows for the viewers to get a much clearer understanding of the product and how it is applied. This also includes trends that are going around and tailoring it to the brand. As a college student, I believe that GenZ looks more for relatable and authentic content, such as reviews or tips and tricks. It is important for the content to be relatable rather than a dry ad.

To engage young professional audiences, I would focus on creating content that feels both aspirational and genuinely useful. First, I would share honest product reviews that highlight quality, versatility, and how Marc Jacobs pieces fit into a busy, stylish lifestyle. Young professionals appreciate transparency, so authenticity would be at the core of everything I create. I would also produce styling tips that show how to incorporate Marc Jacobs items into everyday work-to-weekend outfits, clean, elevated looks that still feel expressive and bold. This type of content helps viewers visualize how the brand fits seamlessly into their own routines. Finally, I would prioritize authentic, relatable content that reflects the realities of being a young professional, from simple workday outfits to quick “on-the-go” moments where a Marc Jacobs accessory completes the look.