My hook would be something super eye-catching and relatable, like starting the video with a quick, fun action or a surprising question: ‘Ever tried a snack that actually makes your workouts feel easier?’ Then I’d immediately show the product in action, keeping it energetic and authentic to grab attention in the first few seconds.

I haven’t run a full campaign professionally yet, but I have experience creating content that went viral and engaged a large audience. For example, I made a few short videos that gained a lot of attention on TikTok, which taught me how to capture authentic reactions, use trends creatively, and keep viewers interested. I’m confident I can apply these skills to a structured campaign for a brand, creating content that really connects with the audience.

I plan to incorporate my athletic experience by showing real, active moments—whether it’s a workout, a run, or training session—and highlighting how W products support my performance and recovery. I’ll share authentic insights, tips, and energy from my routines, making the content feel motivating and relatable for my audience. Using dynamic shots and storytelling, I want viewers to see how W products fit naturally into an active lifestyle.