The first thing I noticed is that the captions don't have any key words and very few posts have tags. This prevents the content from getting to its target audience. There's also no space where the audience can engage, such as a poll, asking a question, or just getting people emotionally invested. Content performs well when it is able to connect to an audience and get them interested or willing to listen. Additionally, when I watched the content, I didn't really know what Adaptive AI was actually for or why I should care because the examples weren't that relevant to me personally. It's important to understand the target audience and what they actually want: is it to help entrepreneurs? Aspiring web and app developers? What kind of problem do they have that this app can solve? Addressing this question makes the content relevant, which will usually help it perform better. After we define the target audience and how Adaptive can appeal to them, the next step is having a call to action: getting people to actually do something. Rather than say "you've got to try this out," what would work better is something like "head over to Adaptive.ai and start building your dreams into reality." With so many AI tools being marketed on social media, Adaptive needs to find a way to stand out and truly offer solutions rather than simply explaining what the product does. Another tip is to get more people sharing the content: one account can't beat 500 or even 50 accounts all talking about the same product because it then builds credibility. Charlie is doing his best! Content takes consistency and patience and a lot of experimentation. We can't expect every video to go viral, but it's important to build a solid viewership that believes in your company and your product.

I would highlight what they can gain from it, lower the barrier to entry by emphasizing ease of use, and plant the idea into their mind that they have a great idea and just need a tool like Adaptive in order to find success. My approach would focus on gaining virality first, so that the Adaptive name becomes well-known out there, and then I would shift to a more conversion-oriented strategy to incentivize people to actually use our product rather than simply know it exists. This will look like following popular trends, but also making educational and inspirational content that adds value for users.

As a certified TikTok doomscroller with 6+ years of exposure to the app, I am incredibly familiar with the daily ins and outs of TikTok virality. I am confident that I will be able to keep on top of TikTok trends and leverage them to help market and improve Cheaterbuster!