When creating digital content, I start by immersing myself in the community and truly understanding what resonates with the audience. For the PCOS Slayyy App, I would focus on building relatable, empowering videos that reflect the real experiences of people navigating PCOS: from managing symptoms to celebrating small wins. I begin every project with trend research using tools like TikTok Creative Center and Instagram Reels trends to identify high-performing hooks, audios, and content styles. I then brainstorm video ideas that connect emotionally while remaining educational or uplifting. For example, “a day in the life” managing PCOS, myth-busting reels, or funny but honest takes on hormonal cravings or doctor visits. After outlining the video structure, I film or source clips, then edit using CapCut to keep the pace quick and the storytelling tight. I add bold, accessible captions, trending sound, and visuals that are polished but authentic. Every piece is designed to stop someone mid-scroll, deliver value, and feel like it was made just for them. For PCOS Slayyy, I can create video ads that celebrate self-love, destigmatize symptoms, and spark real engagement, because content shouldn’t just convert, it should connect.

I stay updated on the latest social media trends by regularly engaging with platforms like TikTok, Instagram, and YouTube to observe emerging formats, viral audio, and creator content. I follow industry newsletters such as Future Social, Social Media Today, and Link in Bio for insights on algorithm updates and platform changes. I also keep track of trending topics through tools like TikTok Creative Center and Instagram Reels Trends, which help me identify what’s currently resonating with audiences. Beyond that, I follow creators and marketers who consistently share trend breakdowns and platform strategies, so I can adapt and apply those insights quickly to the content I produce. Staying immersed in both the data and the creative side of social keeps me agile, informed, and able to create content that feels both current and authentic.

I stay organized by building structured systems that help me manage multiple priorities efficiently. I use tools like Notion, Google Sheets, and calendar reminders to plan tasks, track progress, and break down larger projects into manageable steps. In my roles at TD Business Banking and MNP, I worked on complex client deliverables that required precision and coordination across teams. I used detailed trackers and regular check-ins to ensure timelines were met and priorities remained clear. In addition to my professional experience, I have held leadership roles in extracurricular programs such as the Emerging Women in Finance initiative and university case competitions. In these roles, I often led team planning, delegated responsibilities, and ensured our outputs were aligned with our goals and deadlines. These experiences have taught me that staying organized is not only about using the right tools, but also about setting clear expectations, communicating effectively, and maintaining structure while staying flexible when priorities shift.