I would focus on making the app feel welcoming and approachable for people who are completely new to the Bible. Instead of starting with complex theology, I’d create short, engaging TikTok videos and Instagram Reels that highlight the Bible’s relevance to everyday life for example, ‘3 Verses to Help You When You’re Stressed’ or ‘What the Bible Says About Finding Purpose.’ I’d use authentic storytelling, sharing real-life scenarios and short reflections to show how the app can guide people through common struggles, even if they’ve never opened a Bible before. I’d also leverage trends, reaction videos, and relatable hooks to capture attention quickly and encourage downloads.

The goal is to make the Bible feel accessible, relatable, and inspiring — and position the app as the easiest way to start that journey.