Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content builds trust and connection over time, while purchase-driven content focuses on clear benefits and encourages action. Both are important and should be combined for the best results.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short “day-in-the-life” reel showing how Sousa fits into a daily routine. It’s relatable, engaging, and helps people understand the product in a real-life context, which increases interest and interaction.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would increase engagement by creating relatable and educational content, using short videos and trends. I’d also interact actively with the audience and collaborate with micro-influencers to build trust and visibility.





