A different creative approach would be to run a “ColourPop Challenge” where students receive a sample product and are invited to create a quick look or transition video using it, either on campus or around the city. I’d set up QR codes at dorms, libraries, and local hotspots that link to sign-ups, tutorials, and a hashtag, turning sampling into an interactive experience that encourages creativity, social sharing, and organic brand exposure.

I would engage my audience by creating authentic, relatable content that shows ColourPop products in real-life use, such as quick GRWM videos, tutorials, before-and-after transformations, and honest first impressions. I’d also use trends, voiceovers, and close-up swatches to show pigmentation and affordability, encourage interaction through polls or questions, and share tips or looks that make viewers feel confident trying ColourPop themselves.

I love ColourPop because they offer trendy, high-quality makeup at an affordable price, making it easy to experiment with new looks. Their wide shade ranges, fun collaborations, and consistent product performance make the brand feel creative, accessible, and inclusive.