A
She/Her/Hers
Ali
I study applied math and history and have a passion for indie-CPG start-ups that have strong brand identities.
I study applied math and history and have a passion for indie-CPG start-ups that have strong brand identities.
About Me
Northwestern University
Class of 2025
Chicago, IL, USA
Interests
Beauty
Clean beauty
Skincare
Interview Questions
GRYT
Teen Suite LEADER/Coordinator
How will you hold members accountable for completing tasks on time?
I would lay out clear, written agreements that layout action-items/deliverables with timelines. I would be as supportive as I can, encouraging questions, and also checking in on them periodically. I would also try to have them think about what potential challenges they might have to be proactive about them.
Nonfiction Research
Brooklyn Williamsburg Food Truck Lovers
Describe the vibes of the late night Brooklyn food truck scene.
I bought a quesadilla on the side of a random street and it was amazing. It was an independent experience for me.
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Butcher box seems to be a luxury product, where the household income needs to be over $150k annually, and care about the sourcing of their food. I would look into breaking it down on different ages who purchase this product and possibly the kinds of food they are using it for. It is only for special occasions (feeding a party, or hosting guests) or the type of customer that uses this product as a staple in their grocery shopping. By understanding the types of customers, it can be easier to target advertising or marketing to them, or think about implementing different services, promotions, campaigns, etc. based on these characteristics.