One successful content campaign I led was for Pretty Garden, a fashion brand on Amazon. By creating authentic, attention-grabbing TikTok videos that showcased the products in natural, relatable ways, the campaign organically went viral. Key strategies included leveraging trending sounds and formats while keeping the content genuine and aligned with the audience’s lifestyle. I focused on strong hooks in the first few seconds to capture attention and clear calls to action to boost engagement. Consistent posting and analyzing performance data helped optimize content throughout the campaign, resulting in high reach and increased brand awareness.

TikTok Username: @alexisjo55 TikTok Link: https://www.tiktok.com/@alexisjo55 Instagram Username: @alexisjo5 Instagram Link: https://www.instagram.com/alexisjo5/  MY RECENT WORK EXAMPLES UGC for Mom Water Link: https://www.tiktok.com/@alexisjo55/video/7503336149662928170 The Ask: Asked to show myself going into one of their preferred stores, show myself grabbing it from the self, and having a Mother’s Day twist on the video to post on Mother’s Day) Try On Haul for Pretty Garden on Amazon BOTH VIDEOS WENT VIRAL ORGANICALLY Link: https://www.tiktok.com/@alexisjo55/video/7484436348661697838 Link #2: https://www.tiktok.com/@alexisjo55/video/7502166312773340462 The Ask: Show me wearing the gifted dresses in a casual, fun try on haul video

To ensure my content aligns perfectly with TLD’s brand voice and message, I start by thoroughly researching the company—reviewing their website, social channels, and any available brand guidelines to understand their tone, values, and audience. I also stay in close communication with the team to clarify expectations and gather insights on the brand personality they want to project. From there, I craft content that reflects that unique voice—whether it’s mysterious, playful, or professional—while making sure every piece drives clear messaging and resonates with the target audience. I also use data and feedback to continually refine and optimize the content for maximum impact.

Yes!