Hooks at the very start (transition/visual impact) Demonstrates tool features (AI filters, templates, quick editing) Feels aligned with TikTok’s format (fast, stylish, trend-driven) Drives engagement via UGC, tutorial style, brand relevance

How I’d create a short video that highlights a new feature and attracts user engagement: I’d focus on storytelling + visual hooks — showing why the feature matters, not just what it does. Start with a quick hook (first 2 seconds): Something scroll-stopping like: “Wait… CapCut just dropped a feature that makes your edits look cinematic 👀” or a split-screen before vs after reveal that instantly shows the payoff. Show the feature in action: I’d film a fun, fast-paced screen-record + face-cam combo where I use the new feature on trending audio. For example, “Transform this basic clip → into a viral transition in 10 seconds using CapCut’s new ___ tool.” Make it trend-driven + relatable: Tie the demo to a current TikTok or Reels trend — like turning a viral sound or meme into an editing tutorial moment. The idea is to make learning feel entertaining. Add a strong CTA + community vibe: End with something like: “Try it and tag me + #CapCut #CapCutAmbassador so I can see your version!” That not only boosts engagement but encourages UGC and re-creation. Optimize for shareability: Keep it under 20 seconds, bold captions, fast transitions, and a playful energy — showing that CapCut makes “pro-level editing” feel easy and fun. Example concept: 🎥 Trend: “You vs. The Edit You Made at 2 AM” Clip 1: chaotic raw footage Clip 2: polished CapCut edit using the new feature Caption: “This new [Feature Name] is actually magic.” Hashtags: #CapCut #CapCutPioneer #EditingMadeEasy

Given Drumroll’s voice (nostalgic + sleek + health-forward) I’d recommend partnering with influencers who can authentically bridge indulgence + wellness. Emily Mariko brings elevated lifestyle aesthetic and broad snack-loving audience; Danielle Brown brings health-first credential plus fun snack story. Both would reinforce Drumroll’s messaging while helping it reach two key segments: the trendy snack-lover AND the health-minded treat seeker.