Kira Mackenzie
Content & Brand Strategist
Please share how you'd best support Kira across her content strategy and one area of opportunity you'd implement. Feel free to be brutally honest!
1. Continuous learning: Stay updated on the latest content marketing trends and strategies. Share resources, articles, and social trends to help refine content strategy and stay ahead
2. Content creation: Create videos, visuals and reels that align with your content strategy. Collaborate to develop high-quality, informative, and engaging content that resonates with the target audience.
3. Performance tracking and analytics: Help track and analyze the performance of your content. This includes monitoring metrics such as engagement, website traffic, conversion rates, and audience demographics. Use analytics tools to provide insights and suggestions for optimizing their content strategy based on the data collected.
Weekly Presentation of Emerging Consumer Brands: Add value by presenting a list of competitive brands in the consumer product space both established and growing that you could present on TikTok and provide your perspective on. Create a segment on TikTok where you review a company, its founder and what they are doing right weekly. I will source and provide information on these companies.
Kira Mackenzie
Content & Brand Strategist
Please share a direct link to your TikTok and IG.
TikTok: https://www.tiktok.com/@mychimebeauty?lang=en
Instagram: https://www.instagram.com/alexismessina/?hl=en