I make sure a video aligns with a brand’s style by studying their existing content — from visuals and color palette to tone of voice and audience. Once I understand what makes their brand recognizable, I match that energy through editing choices like transitions, music, pacing, and overall tone, so everything feels cohesive and on-brand.

I mainly use CapCut because it’s built for the type of fast-paced, trend-driven content that works best on TikTok and Instagram. It’s simple to use but still lets me make professional edits, so it’s perfect for creating content that feels authentic and still looks clean.

I’d bring humour and energy to Trevi’s content by making hydration feel like part of everyday moments—not a sales pitch. I love how a lot of creators now mix humour, storytelling, and personality so their audience doesn’t even realize they’re watching an ad until the end. That’s the kind of energy I’d bring. I’d keep it light, funny, and real—the kind of content that feels like something you’d actually scroll past and laugh at, not a straight-up ad. I like the idea of slipping Trevi into funny or relatable moments—like someone realizing their whole life gets better the second they hydrate. Stuff that fits with trends or feels like normal creator content, just with a fun Trevi twist. Basically, make people laugh first and realize it’s an ad after.