I would showcase WOLFpak by tapping into current trends such as the high vogue style “what’s in my bag” TikTok format, highlighting the bag’s storage, functionality, and style in a way that feels engaging and current. I would also use trending audios paired with aesthetic videos of myself and friends on hikes, naturally featuring the bag in outdoor settings. This would help show both the lifestyle appeal and practicality of WOLFpak while creating content that feels authentic and shareable.

I have a weekend trip planned to Sedona, Arizona, where I will be hiking some of the local trails and spending time outdoors exploring the area. I also plan to go back home to Southern California for the summer, where I will be hiking the Malibu waterfalls and creating content around those trips. Both locations give a great mix of desert landscapes, red rocks, coastal trails, and scenic waterfall spots.

Within the past two years, I have created outdoor adventure focused content for Yerba Mate, with content curated toward a nature aesthetic and centered around hikes, trail days, and exploring Arizona. I have also created content for two other energy drink brands, producing lifestyle and adventure driven visuals that connect naturally with active outdoor settings.