Each month on my socials, I would create TikToks, Reels, and Stories showcasing different ways to incorporate Vita Coco products into everyday recipes, like adding coconut water to smoothies, mocktails, pre workout drinks, and using coconut milk in overnight oats and coffee. The content would feel fun, easy, and relatable, showing how Vita Coco fits naturally into student life. On campus, I would activate through Greek life by hosting taste sampling in our Greek Leadership Village and distributing different Vita Coco flavors to my sorority, Kappa Kappa Gamma, as well as sharing with other Greek organizations. I would also tie Vita Coco into campus events and casual gatherings to encourage organic discovery and word of mouth.

My favorites from the Vita Coco line are the Original Coconut Water and the Coconut Milk. I’m always reaching for the coconut water because it’s so refreshing and makes staying hydrated easy. The coconut milk is a staple in my routine too I love using it for meal prep, especially overnight oats, and adding it to my coffee for a smooth, creamy touch. It’s simple, versatile, and fits perfectly into my everyday routine.

Tik Tok:

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Instagram:

https://www.instagram.com/alexis.g75?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==