One time, content plans fell apart mid-moment—the lighting was bad, the original idea felt stiff, and there was zero time to reset. So instead of forcing it, I flipped the camera to a raw, behind-the-scenes angle and leaned into what was actually happening. I turned it into a quick, honest “this wasn’t the plan” moment: handheld phone natural light real commentary about switching outfits last minute The hook became the chaos itself. That spontaneity made it feel relatable, and the content performed better than the polished version ever would’ve. It worked because it matched the energy of the moment instead of fighting it—and people could tell it was real.

Very

Yea