A humorous, fast-paced "Expectation vs. Reality" TikTok video of someone attempting to eat only one of your sweet-and-salty cookies—cut to them sneaking back for more, hiding the bag, or blaming someone else for completing them. It's relatable, playful, and ideal for increasing product sales while also creating a joyful, human connection with the brand.

In high school, I organized a social media campaign to honor graduating seniors by creating personalized posters with Canva and sharing them on our class's social media channels. The initiative boosted school spirit and brought our class closer together—it was great to see how many students interacted with the posts and reposted them on their own pages.

I keep up with social media trends and algorithm changes by routinely researching the latest content and features on platforms such as TikTok. I pay attention to viral formats, hashtags, and engagement patterns to better understand what resonates with audiences and how platforms evolve.