A TikTok makeup video feels most engaging and authentic when it feels like a genuine conversation, not a strict tutorial. Talking to the camera like you’re chatting with a friend, sharing little stories or reactions as you get ready, and mixing in real moments all help build that connection. Quick, candid transitions and natural lighting keep it feeling fresh and relatable, like viewers are getting ready with you, not just watching you.

I’d showcase the durability of a long-wear makeup product through a “get ready with me” video for a University of Georgia game day or a night out in downtown Athens — two times when makeup really has to last. I’d start with the application, then cut to clips throughout the day or night — cheering in the stands, walking around campus, or grabbing late-night food — and finish with a close-up showing how well it held up. It’d feel like a realistic test of the product’s staying power.

Yes, I do! There is an Insomnia Cookies Bakery in downtown Athens that I could very easily walk or drive to. The bakery is less than a mile away from my apartment.