Brand content immediately turns me off when it feels forced, overly scripted, or obviously inauthentic, especially when creators clearly don’t use or care about the product. I’m also put off by fear based marketing, exaggerated claims, or brands that talk at their audience instead of engaging with them. If a brand prioritizes aesthetics over honesty or transparency, I lose trust quickly.

If I had one week, I’d introduce FORAH through natural, everyday content like GRWM videos, real life use, and short myth-busting clips to show how mineral sunscreen actually fits into a busy young professional lifestyle. I’d pair that with interactive Q&As or a TikTok Live to educate and build trust, while gathering feedback from my audience about what they look for in sun care. This keeps the rollout authentic, educational, and community-driven rather than overly promotional.

FORAH is basically a clean, mineral sunscreen and skincare brand that’s really inspired by nature, like mountains, forests, and the ocean. It’s all about protecting your skin in a powerful way without a bunch of harsh or sketchy ingredients. It feels very outdoorsy and intentional, but still made for real life, especially if you care about sustainability and what you’re putting on your skin.