My approach to creating content that feels both natural and polished is built on a two-part process: authentic capture and refined post-production.

For the 'natural' element, I prioritize shooting in soft, natural light, as you mentioned in the brief. This instantly creates an 'effortless yet refined' look. I focus on capturing genuine, relatable moments, the 'calming ritual' of an evening routine, the satisfying texture of the product on the skin, and real-life application. This makes the content feel authentic and trustworthy, like true User-Generated Content (UGC).

The 'polished' aspect comes from intentional styling and editing. I style my shots in a clean, minimal, and editorial way that aligns with Woro Beauty's 'calm, aspirational' brand feel. In post-production, I don't use heavy filters. Instead, I focus on subtle color grading to create soft, cohesive tones and high-quality editing to ensure the video flows beautifully.This balance ensures the final content looks aspirational and high-end, yet feels like an authentic moment from a real person's life.

http://vizzy.com/@alexaselter

For social media, I'd focus on creating short-form video content like Reels and TikToks that break down complex scientific topics into quick, digestible tips. I'd also use interactive Stories with polls and Q&As to directly engage the audience and answer their questions about gut health. Finally, high-quality, user-generated content would be key to showcasing authentic customer experiences and building a trustworthy community around the brand.