She/Her
Alexa Schmidt
I’m a fashion merchandising and management major with a minor in business as well as avertising! I own a small clothing business, where I design and market pieces that make people feel confident.
My Socials
Endorsements
UGC Creator
About Me
University of Delaware
Newark, DE, US
fashion merchandising and management
Class of 2027
Dumont High School
High School Diploma
Class of 2023
Newark, Delaware, USA
Skills
Interests
My Clubs and Associations
Reading club!
Fashion merchandising club
Interview Questions
Gauth
Gauth Market Research Contributor
what year are you in college? (freshman, sophomore, junior or senior)
Junior
Gauth
Gauth Market Research Contributor
Can you submit up to 10 practice tests/quizzes from gen-ed courses?
Yes
Midnighties
Innovative Brand Ambassadors Wanted
How do you research trends and methods for reaching target buyers?
I research trends by monitoring social media platforms like TikTok, Instagram, and Pinterest to see what’s gaining traction in real time. I also look at fashion forecasting sites, industry reports, and influencer content to spot emerging styles and consumer interests. To reach target buyers, I study their behavior—what platforms they use, the type of content they engage with, and the aesthetics they respond to—then tailor my content and messaging to match. I also test different formats, captions, and posting times to see what performs best.