Fenty Beauty will always be one of my top beauty brands. They consistently produce high quality products that have become staples in my makeup and skin care routines. This brand also prioritizes inclusivity and ensures that they can create a safe and welcoming space for everyone. They also have great marketing that keeps consumers engaged and tuned into their releases. They push the envelope and keep the beauty community fresh and interesting. E.L.F is another one of my favorites and it has evolved so much since I have started doing my make up in high school. They create great products at an affordable price and they are a great brand to incorporate into an everyday routine!