I would lead sampling efforts by turning them into fun, experience-based moments rather than simple handouts. On campus, I’d host pop-up “Get Ready With Us” or sisterhood-style glam stations during high-traffic times or events, where students can try ColourPop products with friends and take quick photos or videos. Off campus, I’d partner with local boutiques, gyms, or coffee shops to include mini samples or QR codes linking to tutorials and discounts. I’d also encourage user-generated content through challenges, giveaways, and hashtags to extend reach beyond the event and build a community around the brand.

I would engage my audience by creating relatable, fun content that shows ColourPop products being used in real-life settings, like getting ready for a sisterhood event or a themed sorority night. Hosting or featuring ColourPop during a sisterhood activity (such as a glam night, makeup swap, or GRWM) would highlight the brand in an authentic, social way. I’d also use short-form videos, polls, and giveaways to encourage interaction, while keeping my content genuine so my audience can trust my recommendations.

I love ColourPop because it makes high-quality, on-trend makeup accessible and fun. The brand is constantly innovating, releasing products that feel current and creative, and offering inclusive shade ranges at an affordable price. I also love how ColourPop connects with its community and collaborates in ways that feel fresh and authentic.