I would want to invest in my relationships with those creators and make sure that they are a good fit to be ambassadors for the company. Their response shows me that they are likely a client who's branding aligns with our goals, so I would want to investigate that further and confirm a strong working relationship. At this point I would also want to return to my search when looking for creators and reassess. I would evaluate my strategy and consider revisiting my target list of creatives. I would want to ensure that I truly made an enticing pitch, and selected creatives who would align with company goals.

While focusing on creators that are in the health and wellness space is a given considering the makeup of the product, I would take it a step further and branch out into the creators who's branding revolves around their busy lifestyle and their 9-5. These creators have been on the rise because of their relatability and their ability to seemingly do it all, and I think a product like this with high protein and a great taste would be perfect for these creators on-the-go lifestyle. An easy way to sneak in protein between work meetings, or on your way to the gym after a long day. Something that viewers will be able to see fit into their traditional lifestyles.

Yes!