I primarily use TikTok and Instagram’s native editing tools for quick, trend-driven content, since they’re great for staying aligned with platform styles. I also use CapCut for more detailed edits like transitions, text overlays, and syncing clips to audio. For visuals and graphics, I use Canva and Adobe Creative Suite when needed, especially for branded content. Overall, I focus on keeping my editing clean and natural so the content feels authentic and performs well in a UGC/ad setting.

I stay up to date with Instagram and TikTok trends by actively engaging with both platforms daily, especially through my For You Page and Reels feed. I pay close attention to trending sounds, hooks, and video formats, and I analyze what makes content perform well, whether it’s a strong first 3 seconds, relatable scenarios, or authentic storytelling. I also follow creators and brands in the fitness, skincare, and lifestyle space to see how trends are being adapted for UGC and paid ads. Since I create content myself, I’m constantly testing different hooks, filming styles, and editing techniques, which helps me understand what feels natural, performs well, and converts. Overall, I focus on staying ahead of trends while making sure content still feels real, raw, and aligned with the brand, especially for ad-style videos.

I’m a strong fit to represent Amplify because I have hands-on experience with professional outreach and understand how to communicate in a way that feels both strategic and authentic. In my role at TrueTest Medical, I conducted outreach to healthcare professionals, university health centers, and industry contacts, which required me to clearly communicate value, build trust, and tailor messaging to different audiences. I’m also highly organized and detail-oriented, so I’m comfortable tracking outreach, managing follow-ups, and ensuring nothing falls through the cracks. Beyond that, I genuinely enjoy connecting with brands and people, and I bring a positive, professional tone to conversations that reflects well on the company I’m representing. Overall, I combine strong communication skills with a proactive mindset, which allows me to build relationships and drive meaningful engagement in outreach efforts.