On campus, I’d host ColourPop pop-ups where students answer a quick question about what they struggle with most when it comes to makeup, like finding the right shade or knowing which products to use, and then get matched with a ColourPop product to try, plus a QR code to follow the instagram for giveaways

I would engage my audience mainly through social media, especially TikTok and Instagram, by posting Reels, videos, and fun, authentic content that feels relatable and on-trend. I’d also do on-campus tabling where people can sample ColourPop products in person. Because I’m heavily involved on campus as the president of two organizations and a member of a sorority, I’d naturally promote the brand through my involvement, word-of-mouth, and peer-to-peer engagement to create genuine buzz around the products.

What I love about ColourPop is that it gives high-quality makeup at a price that actually makes sense. As a college student, I want to look and feel my best without spending a ton of money, and ColourPop makes that possible. It’s honestly a go-to brand for me because it lets me feel confident and put together while staying on a budget.