I’d suggest a short reel using a trending sound to give a behind-the-scenes look at consulting life, since quick, authentic videos perform really well on Instagram and TikTok. I’d also create a clean, eye-catching post that shares a powerful stat or quick industry insight to provide value and encourage saves. Finally, I’d use an Instagram Story poll or interactive sticker to spark engagement and get a sense of what topics our audience is most interested in.

One example was a school project where I promoted a non-profit dessert and soda stand. We sold things like caramel apples, milkshakes, and ice cream with sodas, and all profits were donated to people in need. To spread the word, I created Instagram posts, reels, and stories showing the desserts, explaining the cause, and highlighting the event details. I used trending sounds and short clips of the food being made to make the content more engaging, and I encouraged classmates to repost it

I stay updated by being active on TikTok and Instagram most days. I usually spend at least an hour browsing, which helps me see trending sounds, challenges, and content styles. I also follow a few creators and accounts that share updates about trends, so I can spot what’s popular early and think about how to adapt it for the brand.