Alexandru Bratu
I study cognitive science and work as working student content manager for an amazon shop.
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About Me
TU Darmstadt
Class of 2027
Darmstadt, Germany
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Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
what are some great ideas to hook social media users into watching our content? how do we tell the story better?
Hooks (to stop the scroll): “You’re doing this wrong…” “This makes no sense… but works” “Nobody talks about this” “I tested this so you don’t have to” “This changed my workouts in 7 days” Pattern interrupt (unexpected visual in first 1–2 sec) Start mid-action (no intro) Show result first, explain after
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
What social media metric do you prioritize and why? how do you get protein soda to go viral?
How to make protein soda go viral: Strong hooks: “This shouldn’t exist… but it works” Curiosity + novelty (protein + soda = unexpected combo) Taste-test reactions (real, unfiltered) “Gym vs soda drinkers” contrast content Lean into debate (“Is this healthy or not?”) Use creators for first reactions Short, fast-paced videos (0–2 sec hook) Repeat one winning format consistently Push comment engagement (“Would you try this?”)
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
How would you engage Gen Z users on social media?
Be authentic, not polished Entertain first, sell second Use short-form video (fast hooks) Lean into trends (but adapt them) Speak their language (casual, direct) Show personality & behind-the-scenes Encourage interaction (comments, polls) Collaborate with relatable creators Take a stance (opinions spark engagement) Keep it real (no corporate tone)