I like to open retail videos with a quick montage of fast clips showing the product, the shelf location, and the moment I grab it. That quick preview grabs attention and helps keep engagement high.

I would create a short “come shopping with me” style video showing myself walking into the store, finding SkinnyDipped on the shelf, and pointing out exactly where it’s located. I’d include close-ups of the product and a quick taste test to make the content feel authentic and exciting.

I would ensure Saint James Tea becomes recognizable on campus by consistently hosting sampling activations in high-traffic areas and at campus events so students can try the product themselves. I would also promote it through engaging social media content and encourage word-of-mouth by sharing the brand with student organizations, athletic events, and other campus communities I’m involved in. By creating consistent visibility both in person and online, it can quickly become a brand students recognize and enjoy.