I would build strong relationships by involving influencers in the creative process, offering them personalized products that reflect their style. I would maintain ongoing communication, share exclusive previews or early access to new designs, and provide opportunities for long-term collaborations so they feel valued and connected to the brand.

I would track key metrics such as engagement rate, reach, and follower growth on influencer posts. I would also use unique discount codes or tracking links to measure conversions and website traffic. Finally, I would analyze audience sentiment, content shares, and brand mentions to evaluate overall impact.

I would identify the right influencers for a niche product like gold bags by first researching golf and sports gear influencers with highly engaged, relevant audiences. Then I would verify their demographics and content quality, selecting those whose followers match the golf bag target market.