In addition to regular scheduled content, I’d suggest a PR box activation for micro- and macro-influencers centered around the theme: “Glow up while Extra glows up your inbox.” The box could include Extra-branded laptop stickers, sweatshirts, or other merch with email and work-related goodies, and curated self-care items to create a mini “spa day” for your inbox and yourself. Adding the founders’ favorite glow-up treats can also make it more personal, allowing people to feel more connected with the brand prior to launch. These packages would encourage unboxing and word-of-mouth buzz.

I’d focus on a mix of founder-led stories, behind-the-scenes moments of building the app, and trends that feel natural and on-brand. I’d also create content showing Extra organically in everyday life through short vlogs or natural partnerships so people see the app as part of their routine and as a lifestyle, not just a product. The key would be testing different formats, turning what works into repeatable series, and engaging with the community through comments and reply videos to make them feel part of the journey.

delta phi epsilon - exec board