A
She/Her/Hers
Alexa
I am a marketing strategy consultant and content creator with over six years of experience growing brands. I recently completed a degree in Studio Art, bringing exceptional aesthetics to all of my mar...
I am a marketing strategy consultant and content creator with over six years of experience growing brands. I recently completed a degree in Studio Art, bringing exceptional aesthetics to all of my marketing projects.
About Me
St olaf college
Class of 2022
Minneapolis, MN, USA
Interests
Social media
Fashion design
Marketing
Interview Questions
Peak6
TikTok Content Strategist
Describe an interesting TikTok video you've created, and why do you think it was a good fit for the content style of the platform?
I created a series on "how to sew in two weeks" which was saved as a playlist to my profile. Using the short form video format ensured that content was digestible, while saving it to my profile allowed people to deep dive to hear the whole story. In addition, creating a series increased traffic on my profile page; viewers would click through to watch more videos in the series, raising brand awareness, trust, and increasing following by over 10,000 followers over the course of the series.
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
Knit Up, a brand that manufactures custom knitwear designed by customers, launched a campaign where they sent out a piece of knitwear to creators and asked them to add a "finishing touch" to the garment. It was a super cool way to showcase the different garments that could be created through Knit Up, and the custom additions each creator added made for a ton of unique content coming from the campaign.