To get students excited about buying Saint James from both Amazon and local stores, I’d use my social media to make the process as easy and relatable as possible. I’d consistently post links alongside fun content so students can grab the tea with just one click. When I host taste testing booths on campus, I’d set up QR codes that instantly take students to Amazon, making it super convenient to order on the spot. At the same time, I’d highlight local stores where they can pick it up right away perfect for when they want that instant refresh. By combining quick online access with the ease of grabbing it nearby, I’d make trying Saint James a no brainer.

To make Saint James Tea a recognizable and loved brand on campus, I would focus on making it a part of the student experience. The best way to do this is by showing up at the biggest campus moments, whether that’s business fairs, tailgates, networking events, or Greek life activities, and making Saint James a fun, refreshing part of the day. I’d create engaging, lifestyle oriented content at these events to capture students enjoying the tea in real, authentic settings. By tying Saint James to the energy, spirit, and traditions of IU, the brand would quickly become something students not only recognize, but genuinely connect with and love.

If hired, I would take a strategic approach to building a content plan for Deep Blue. I’d schedule dedicated content days to batch create multiple videos, allowing time for outfit and location changes to keep the content visually engaging. My content would include fit checks, hauls, and educational pieces highlighting the impact of sustainable clothing. Being on a college campus offers countless opportunities to create relevant content that resonates with a student audience, while also aligning with Deep Blue’s mission.