I would share Vita Coco each month through consistent TikTok videos, photos, and Stories that highlight my daily routine, workouts, CNA shifts, and study sessions. My content would include “day in the life” videos, hydration tips, campus challenges, and behind-the-scenes sampling moments. On campus, I would activate in high-traffic areas, fitness centers, student events, and club meetings, and collaborate with athletic teams and student groups. I would focus on creating fun, interactive sampling experiences and encourage students to share their own Vita Coco moments. This combination of digital and in-person engagement would help build authentic, long-term brand visibility.

My favorite Vita Coco product is the Original Coconut Water because it’s light, refreshing, and keeps me hydrated without added sugars. I usually have one after workouts, during long CNA shifts, or while studying between classes. I keep it in my backpack or fridge so it’s always available when I need a quick reset. It’s a simple part of my routine that helps me stay energized and balanced throughout my busy schedule.

I feel confident creating both static posts and video content. Static photos and carousels allow me to highlight outfit details, textures, and styling choices in a clean, polished way. Video content helps me tell a story and show how pieces move and fit into my daily life, especially through “day in the life” and transition-style videos. Being comfortable with both allows me to create well-rounded content that feels engaging, authentic, and visually appealing across platforms.