Yes! I have experience creating content for CPG brands, including Fazit Beauty and GoPuff. I’ve captured on-brand content at activations and events, showcased products in real-life settings, and engaged directly with consumers to highlight the brand experience. These experiences taught me how to translate product interactions into engaging social media content that drives awareness and connection.

I use a combination of tools and techniques to create engaging social media content. I rely on platforms like Canva, Adobe Lightroom, and CapCut to edit photos and videos, and I use Instagram and TikTok analytics to understand what resonates with my audience. I focus on strong visuals, and relatable messaging, often using trends, transitions, and real-life moments to make content feel new and interactive.

I ensure my content resonates with a target audience by first understanding who they are and what they care about. I focus on creating original, relatable content that speaks to their interests and lifestyle, while keeping it visually engaging. I also pay attention to feedback, engagement patterns, and trends, adapting my content to meet the audience where they are and create meaningful connections that feel genuine.