My main content niche is digital lifestyle + creator economy, with a focus on side hustles, AI tools, and Gen Z motivation. I create content that inspires people to take action whether that’s starting something, staying consistent, or exploring new digital income streams. I blend relatable storytelling, trending formats, and practical value so that each post either entertains, educates, or empowers sometimes all three. That said, I’m flexible and have also created content around: Wellness + productivity Tech tools + automations UGC and product-based storytelling Aesthetic, mood-based content (great for brands in food, drinks, fashion) My goal is to always create content that feels native but leads to action whether that’s clicks, saves, or conversions.

I'm currently growing my personal brand and UGC portfolio across platforms. Here are my social links: Instagram: @is_.kim TikTok: Currently in development focusing on niche-driven content and UGC-style storytelling. I'm actively building content that blends trends, storytelling, and brand-aligned messaging. More updates coming soon as I scale.

To create engaging UGC videos for a kava-based relaxation drink, I’d focus on natural storytelling, mood based visuals, and lifestyle relatability that align with the product’s core promise: calm, chill, and decompression. Step 1: Understand the Audience The target likely includes: Stressed professionals or students Wellness-conscious consumers People looking for a non-alcoholic way to unwind So the tone should feel real, soothing, and low pressure not overly scripted. Step 2: Creative Video Concepts That Convert Here are UGC-style video ideas that would resonate: “Before & After” Series Before: Fast-paced day, screen fatigue, anxious energy After: Chill vibe, sipping kava, candles lit, relaxing music Voiceover: “I used to wind down with wine... until I found this.” “POV: You just clocked out” A trending TikTok audio + relaxing b-roll (pouring the drink, lounging) Subtle text overlays like: “Kava hits different after a long day.” “Try it with me” ASMR-style Opening the bottle, pouring, sipping focus on sounds, minimal words This triggers sensory engagement and is perfect for TikTok & Reels. “What I drink instead of alcohol” A chill, chatty “talking to the camera” moment that feels like advice from a friend Add benefits casually (non-alcoholic, helps you relax, zero guilt) Step 3: Keep It Authentic & Native Record on a phone (not studio) for relatability Use natural lighting, cozy settings (bedroom, couch, balcony) Keep captions honest, not overly salesy Match the video to trending audio or relaxing lo-fi sounds Tools I’d Use: CapCut or InShot for clean mobile editing TikTok Creative Center to spot trending audio Later or Metricool for scheduling/posting strategy Google Drive or Notion to share UGC files and concepts with the team The goal is to make viewers think: “That’s me. I need that vibe.” Not just watch feel the calm and want to try it themselves.