Looking at their website, two of the most important groups to the brand would be those who are interested in ethically sourced meat and those who are meat enthusiasts. For the first group (ethically sourced meat), the brand could present their website in a way that emphasizes where their meat comes from and how it compares to the mainstream meat market. Placing some sort of comparison statistic or fact on their main page might compel those who want ethically sourced meat to purchase from them. For the second group, the website could emphasize the quality of their meat rather than where it comes from. Certain facts like "our meat is 100% grass-fed" on their main page might be appealing to this group.

I believe that segmenting visitors by location or age range would be the best use of your service. When it comes to location, displaying images and information on the screen that resonate with the visitors' location can make it easier for them to understand what the brand is about and how it connects with and benefits them. Regarding age range, separating visitors based on interests and preferences according to their age groups would allow companies to present themselves in a way that appeals to different demographics. What a 40-year-old finds useful and interesting is different to what an 18-year-old would find appealing.

A brand that I consider to have a great social media presence is Beauty of Joseon. Apart from making their product ingredients clear to customers, they maintain a beautiful and aesthetically pleasing image. Their social media not only showcases their skincare products but also highlights their visually appealing presentation, setting them apart from the hundreds of other brands that offer similar products.