Interview Questions
Einstein AI
Growth & Marketing Internship

How would you go about finding quality content creators for our brand?
To find quality content creators for your brand is all about a mix of strategy, creativity, and relationship-building. Here's how I would approach it:
Firstly I will understand the Brand and Audience. I’d make sure I deeply understand Einstein AI’s mission, tone, and target audience. For example, if the app is focused on education and AI, I’d be looking for creators who already make engaging, informative content in niches like #StudyTok, #EdTech, or #AI on TikTok.
Secondly I will search Strategically using TikTok’s search features and hashtags to find creators producing relevant content. I’d also explore TikTok Creator Marketplace and tools like Upfluence to filter creators by engagement rate, niche, and audience demographics. From there, I’d shortlist creators who match our values and target market.
I'll then build relationships. It’s not just about finding creators; it’s about connecting with them. I’d reach out personally, share our brand’s mission, and explain how they can benefit from collaborating with Einstein AI. I think it’s important to show creators how they’re part of something meaningful, like improving education or making AI more accessible.
The next thing i'll do is to test and learn starting with smaller collaborations or UGC campaigns to see how they perform. By analyzing metrics like views, engagement rates, and audience sentiment, I’d figure out who really connects with your audience and scales from there.
Finally, I’d also look for up-and-coming creators, even those with smaller followings. Micro-influencers often have highly engaged communities, and working with them can be a cost-effective way to generate authentic, impactful content.
Overall, I’d focus on finding creators who not only match Einstein AI’s brand values but also have a proven ability to create engaging, viral content that aligns with our goals."
Einstein AI
Growth & Marketing Internship

Are you an extroverted person and are you confident in your ability to manage a group of creators?
yes, very nuch
Hunch Studios
Content Creator Internship

Send a link to your TIKTok, IG, or shorts account
right away