I’ve worked in this field before and I genuinely enjoy getting to interact with other creators as a creator myself. It also gives me a lot of insight on the brand side and what they may be looking for in terms of creators, and has taught me a lot about what I should be doing to get the best outcome with collaborations. It also really helps understanding both ends, and I feel that has been such a game changer when working with other brands and has almost given us a leg up because I’ve been able to vocalize what I have enjoyed or strongly disliked about working with certain brands

being on top of communication is extremely important that way we are able to properly get across our vision and make sure the creator understands what we are looking for. Also providing a brief and any content examples. And being timely with responding to any questions creators may have. I find that all of these years play a big role in the quality of the content we receive, and building a relationship with these creators so that we both have a good experience working together and can continue to do so in the future

Searching specific keywords and using the results from that search to look through for creators that have made content for similar brands