Although I haven’t worked on a large-scale content project independently yet, I have a strong passion for creating engaging and on-trend content. I regularly stay updated on social media trends, particularly on Instagram, and I’ve experimented with creating content on my personal channels. I’m excited about the opportunity to apply my creativity and knowledge to develop fun and authentic content that resonates with Gen-Z and aligns with the Huggs brand.

I stay updated on current trends by constantly exploring TikTok, Instagram, and other social platforms to spot viral content and emerging trends. I follow top creators, monitor trending hashtags, and engage with Gen-Z-focused communities to understand what resonates. I also subscribe to industry newsletters and listen to podcasts to stay ahead of shifts in content style, platform algorithms, and audience preferences. This ensures my content is fresh, engaging, and always aligned with what’s trending.

While I haven’t had the opportunity to lead a content strategy independently yet, I have a strong understanding of what makes a campaign successful through my experience with content creation and engagement. I am eager to take on the challenge, collaborating closely with the team to brainstorm creative ideas and implement a strategy that drives results. I’m committed to learning from data insights and adapting my approach to ensure high engagement and reach.