My favorite social scene around campus has to be the outdoor study spots that double as hangout areas. I love grabbing a coffee with friends and spreading out on the lawn or benches

Tiktok

To make branded content feel natural and authentic on social media, I focus on storytelling and relatability. Instead of just pushing a product, I’d show how it fits into real-life moments or solves genuine problems for the audience. Using a conversational tone, behind-the-scenes glimpses, or user-generated content helps the brand feel more human and approachable. I also make sure visuals and messaging match the platform’s style and trends, so it doesn’t feel forced or overly promotional. Engaging directly with followers—through replies, polls, or interactive posts—further reinforces authenticity and builds trust.