1) Leakproof: Showing I can keep it in my bag w/o worrying it'll spill on my laptop

2) Hiking: A video of my "must-haves" when I go hiking, including this bottle

3) Competitor: Comparing how Ello is different/better than Owala

Although I don't have a product video to showcase yet, I am confident in my ability to create a strong UGC video for Ello.

My marketing portfolio: sashatemerte.com/copywriting

Video content creation samples on @sashaspassport on Instagram.

Content that engages audiences must either entertain, educate, or inspire.

"Sleepy girl mocktails" have been trending like crazy, and I see you've also leaned into the mocktail trend, which is an effective way to educate and create content people click "save" on. I experiment with mixology in my free time, so I'd love to build on your roster of mocktail and smoothie recipes.

You can also create videos that educate people on the health issues/symptoms they're experiencing. There's a running internet joke that "hot girls have stomach issues," so some videos can use this angle to explain what's causing the symptoms and what supplements would help relieve them (educate + entertain). Something to the effect of "Are you experiencing X, Y, Z? Bet you didn't know here's why!"

Educating people generally on gut health would be an especially good move (explaining how it affects every other aspect of our health).

Creating videos on "here's my morning/evening routine" or leaning into a trend ("here are the supplements I take to be 'That Girl'") would achieve the effect of inspiring. Viewers would desire the same lifestyle with the same supplements.

This would take some ideating, but there is opportunity to do entertaining skits as well, ones that slip in the supplement in a way where viewers don't even notice or care that it's branded content.