Interview Questions
Swishvo
Gen Z Social Media & Community Content Intern

Pick any Swishvo provider type (doula, midwife, chaplain, herbalist, grief counselor, etc.) and pitch one short-form video concept you’d make for them. Include the hook, the visual, and the caption.
Provider Type: Doula
Hook: “You don’t realize how important a doula is… until labor actually starts.”
Visual: Fast-cut video starting with a pregnant woman confidently saying “I got this,” then transitioning into the chaos/emotion of active labor. The doula is shown calmly coaching breathing, dimming lights, advocating during hospital conversations, holding a hand, and helping after birth with emotional support. Soft cinematic music with on-screen text like: “Not just birth support. Emotional support. Physical support. Human support.”
Caption: People think doulas are just there for birth. In reality, they’re there for the moments when you feel overwhelmed, scared, exhausted, or unheard. 🤍
Support during pregnancy shouldn’t feel transactional — it should feel personal.
Swishvo
Gen Z Social Media & Community Content Intern

A provider comments on our post: ‘I tried a platform like this before and got burned. Why should I trust y’all?’ Draft your response.
I can definitely relate to that. A lot of providers have had bad experiences with platforms that overpromise and underdeliver. We’re building Swishvo with transparency and provider experience first. That means real support, clear communication, and no treating providers like they’re just numbers on a dashboard.
Swishvo
Gen Z Social Media & Community Content Intern

Show us one brand on TikTok or Instagram whose voice you’d want Swishvo’s to feel like, and one we should absolutely not sound like. Why?
One brand I would like Swishvo to feel like would be Duolingo. They have fun, simple content that gets their point across without trying too hard. A brand that I would not like Swishvo to sound like would probably have to be LinkedIn. It’s way too performative and professional. When using platforms like instagram and TikTok you want to hone in on authenticity and humor.





