I am connected on campus by close relationships in the advising office, (work-study students and staff), well connected with my professors, and a star student in class which drives other students towards me naturally.

On a college camus, students are always on the move looking for quick, refreshing ways to stay energized- Vita coco is the perfect fit. I would create high quality content by filming short, engaging videos of students enjoying vita coco between classes, in the gym, or during events. I would incorporate taste test reactions, and candid moments to show authentic enjoyment. I can also set up a small sample station for students to try vita coco, and capture content that's shareable across instagram and tiktiok using trending audio sounds and campus focused hashtags. All content will be energetic and relatable while driving awareness and engagement to the vita coco community.