Currently I don’t have an active social network, however I can show you a portfolio.

Ani-K is a new Colombian brand that has been trending in Colombia lately, because its engagement is mainly based on humanizing the brand in order to build a sense of closeness and trust with its users, it is guide by tends and user feedback to create and innovate with new products, creating good quality products, expected and requested by its users. This brand differs from other internationally recognized brands because generally the most recognized brands provide a sense of exclusivity but remoteness, which I feel affects the engagement they have with their audience and some of this fall into creating vague content to try to connect with their audience so it does not generate the engagement that Ani-K could generate. Therefore, it seems to me that what differentiates Ani-K from other brands is that it seeks to generate content that inspires trust and closeness with its audience in order to invite users to constantly follow the brand as something interesting, innovative and entertaining, that is something that we want to see every day.